HOTWORX®, a rapidly expanding fitness franchise known for its 24-hour access to virtually instructed infrared sauna workouts, has experienced significant growth due to increased awareness of the benefits of exercising in infrared heat. As it approaches its annual convention this month, HOTWORX has added 81 new studios since the start of the year, bringing its total number of open locations to over 670 globally. The brand anticipates opening an additional 100 studios by the end of the year, continuing its unprecedented expansion.
A Competition with Purpose
To exceed the expectations of its thousands of existing members – and more joining every day – HOTWORX is gearing up to select its next group of virtual instructors who will resonate with members, inspire and deliver only the most exceptional workouts. The international competition features applicants of varying backgrounds, including athletes, cheerleaders, coaches, fitness instructors, and current HOTWORX members.
After receiving over 160 applicants to compete for the 7 coveted virtual instructor spots, HOTWORX allowed members and the public to cast votes online for their top picks. During that online voting round, each vote cast was matched with a monetary $1 donation to Sacred Mountain Retreat Center (SMRC), a non-profit that offers military veterans, first responders, and their families a peaceful retreat to their facility in South Dakota to heal from trauma and PTSD. The effort raised more than $30,500 for SMRC.
Next in the selection process, a panel of judges narrowed the pool down to 15 finalists to compete at the brand’s annual franchise convention, to be held in Nashville on July 21-24. Each finalist will hold a live, isometric workout session outside under the hot Tennessee sun. With 575+ workout sessions offered daily at each of the 670 HOTWORX studios around the world, 7 virtual instructors will be named the winners to lead the next year of sessions. Two of the instructors will also lead the HOTWORX Virtual Personal Trainer workouts featured in the brand’s Burn Off App and in each studio’s Functional Exercise (FX) Zone.
“Our Virtual Instructors are leading sessions quite literally 24-hours a day,” stated HOTWORX Founder and CEO Stephen P. Smith. “This competition isn’t about simply finding someone to teach a workout class, rather it’s about selecting the right group of instructors who will resonate with our members and guide them to improving their health and wellbeing through our infrared sauna workout regimens. That’s why it’s important throughout the competition we hear directly from our members and our franchise owners about who they want to see leading HOTWORX sessions for the next year.”
Smith – a former bodybuilder and arena football player – founded HOTWORX in 2017 as a fitness solution that allows consumers to get a deeper workout in less time through the combination of heat, infrared energy, and exercise. The patented infrared fitness sauna is designed for three people to work out with virtual instruction, offering both 30-minute Isometric workouts – such as yoga, Pilates, and Barre – as well as 15-minute High-Intensity Interval Training (HIIT) sessions – like cycling and rowing. With a virtual instruction business model, HOTWORX offers members secure access to fitness 24 hours a day, 7 days a week.
Innovation Takes Center Stage
Alongside the Virtual Instruction Competition, the HOTWORX franchise convention will feature company announcements focused on enhancing the fitness experience for members and offering system improvements and support for franchise owners.
“HOTWORX has revolutionized the fitness industry, redefining what’s needed for a fulfilling workout with benefits such as detoxification, weight loss, calorie burn, as well as stress reduction, pain relief, and muscle recovery,” stated Smith. “As our membership continues to grow and we expand globally, we’re excited to advance that same innovation that has been the very foundation of the HOTWORX franchise.”
For more information about HOTWORX and to find a location near you, visit hotworx.net. For more on franchising opportunities with HOTWORX, visit: hotworx.net/franchising.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
