That’s great news! FIFA has announced that Yadea, the world’s leading electric two-wheeled vehicle brand, will be an Official FIFA Women’s World Cup 2023TM Supporter. This marks the third time that Yadea is collaborating with FIFA after previously being involved in the FIFA World Cup Russia 2018TM and the FIFA World Cup Qatar 2022TM.
In 2018, Yadea became the first electric two-wheeled vehicle brand to be a Regional Supporter of the FIFA World Cup™ in the Asia-Pacific region. Since then, Yadea has experienced rapid international growth, providing high-performance, high-tech, and high-end products to over 70 million customers in more than 100 countries.
Jerry Zhou, President of Yadea Overseas Business Group, expressed, “FIFA World Cup™ tournaments are incredibly popular events that bring fans from around the world together to celebrate, regardless of their backgrounds, cultures, and nationalities. Yadea shares a mission of inclusiveness, happiness, and fairness, and aims to promote an enjoyable and environmentally friendly commuting lifestyle globally.”
Zhou further emphasized, “The essence of the FIFA Women’s World Cup 2023TM aligns with Yadea’s values. The tournament embodies the spirit of going beyond, the determination to overcome challenges, and the perseverance to break barriers and limits. Yadea is excited to connect with fans and reinforce these values through its involvement in the FIFA Women’s World Cup 2023TM. As an Official Asia-Pacific Supporter, Yadea will raise brand awareness and engage passionate football fans by offering premium e-motorcycles, e-bicycles, and e-scooters.”
While Yadea has aligned with FIFA for three major tournaments, this will be their first time as a Tournament Supporter of the FIFA Women’s World Cup. Yadea celebrates and supports women who break down barriers in sports, and their significant female user base further reinforces their recognition of women’s values and achievements.
“We’re delighted to welcome Yadea back to our commercial programme and we’re excited to work with them once again on what promises to be an incredible tournament of firsts,” said Romy Gai, FIFA’s Chief Business Officer. “The FIFA Women’s World Cup in Australia and New Zealand is going to be incredibly popular across the region, and Yadea are the perfect partner in helping to bring a refreshing and young audience to the women’s game’s pinnacle event.”
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