Chelsea Football Club and The St. James, a leading performance, wellness, and entertainment platform in the United States, have announced a partnership to bring Chelsea’s renowned Academy across the Atlantic.
Starting this summer, The St. James will offer elite youth soccer programming, training, and clinics, led by professional Chelsea FC coaching staff. The partnership will align all soccer offerings at The St. James with Chelsea’s developmental, training, and playing philosophy. The St. James will also host the Chelsea FC Global Youth Tournament in Washington, D.C., which will attract top youth club teams from around the world. Additionally, during Chelsea’s men’s US tour in July, The St. James and Chelsea will collaborate to provide fan engagement opportunities and a Chelsea FC Coaching Clinic.
Chris Jurasek, CEO at Chelsea, expressed excitement about the partnership, stating that it aligns with Chelsea’s mission to grow the game and expand their brand in North America. By incorporating Chelsea’s coaching staff and programming with The St. James’ world-class coaches and facilities, they aim to elevate talent development in the region.
Kendrick Ashton, co-founder and co-CEO for The St. James, shared his enthusiasm for the partnership, believing that it will deliver top-notch developmental instruction and training to the soccer community, starting in the Washington, D.C. area and eventually spreading across the country. The collaboration leverages the expertise and audiences of both organizations, aiming to offer the best training and development opportunities in the country.
As Chelsea FC’s official partner, The St. James will provide various soccer programs, including introductory training, recreational training and leagues, camps and clinics, international tours, and coaching clinics. The partnership also includes developmental and intensive training products from The St. James and the Chelsea Academy, such as camps and clinics, teams, tournaments, international tours, coaching clinics, and talent identification showcases. The partners have plans for a national expansion of their youth soccer programming.
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