NextFoods, the visionary company behind flagship brands GoodBelly and Cheribundi, is set to launch key products in 2024, reflecting its commitment to advancing whole-body health. The brands, renowned for science-backed products enhancing quality of life, merged under NextFoods in 2023. These innovative products will be showcased at booth #N722 at Natural Products Expo West 2024, where NextFoods has been named a finalist for the prestigious NEXTY Award in the Best Functional Food or Beverage category.
GoodBelly, a pioneer in gut health since 2009, unveils its groundbreaking product – the Organic Prebiotic Sparkling Water. This marks the brand’s foray into beverages featuring gut-healthy prebiotics sourced from Blue Agave. Offering a substantial 3g of fiber and zero added sugar (20 calories or less) per serving, the drink comes in three delectable flavors: Mixed Berry, Lemon Lime, and Mango Pineapple. Infused with real fruit juice, each flavor not only supports healthy digestion but also holds certifications for being Organic, Non-GMO, Vegan, Gluten-Free, and Kosher.
The launch exemplifies GoodBelly’s commitment to crafting beverages that are both beneficial for the body and responsibly sourced. Blue Agave, the source of the prebiotic fiber, requires no irrigation or fertilizing to grow. The organic Blue Agave fiber in GoodBelly’s Prebiotic Sparkling Waters is produced through sustainable agricultural practices. Prebiotics, such as those found in Blue Agave fiber, complement the brand’s existing probiotic product line, which includes juice drinks, shots, supplements, and fast melts. This holistic approach ensures that consumers can enjoy a range of products that contribute to overall digestive health.
“NextFoods always innovates with health and sustainability in mind, from lowering sugar to introducing convenient new formats. We took that approach with the launch of GoodBelly Prebiotic Sparkling Water and the careful selection of Blue Agave prebiotic fiber,” stated Juan Gluth, Chief Commercial Officer of NextFoods. “With billions of views on social media, gut health is certainly top of mind for consumers. The GoodBelly business has witnessed remarkable growth, doubling sales over the last decade, and we are excited to bring something entirely new to meet this growing demand for healthy digestion.”
Good Belly’s Prebiotic Sparkling Waters will soon be available for purchase, with Spring 2024 marking their debut in Sprouts Farmers Market stores and on Amazon. This expansion into widely recognized retail spaces and a major online platform ensures accessibility for consumers seeking a refreshing and gut-healthy beverage option.
Meanwhile, Cheribundi, with its impressive 20-year history, is launching Tart Cherry Gummies as a testament to its commitment to active wellness. These gummies provide a convenient way for individuals pursuing holistic well-being to incorporate the antioxidant-rich benefits of tart cherry juice into their daily routines. Cheribundi’s products, including the new gummies, cater to the needs of both professional athletes and fitness enthusiasts, supporting various aspects of health such as sleep, recovery, and overall well-being.
Cheribundi’s reputation is further underscored by the trust of over 450 professional and college athletic teams, highlighting the brand’s impact on fueling bodies for peak performance. The introduction of Tart Cherry Gummies aligns with Cheribundi’s overarching mission to promote holistic well-being, smarter exercise, and wiser recovery, positioning the brand as a key player in the realm of wellness products for those seeking to optimize their physical performance.
“Cheribundi tart cherry juice has been shown to reduce inflammation and improve sleep,” stated Gluth. “We listened to our consumers and will offer those benefits in a gummy format to continue sharing the cutting edge of natural sports nutrition and wellness with the world.”
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
