At SupplySide West 2024, industry leaders have joined forces to create XPO NRG, a limited-edition energy drink designed to provide high-performance energy and enhance mental focus for event attendees. This natural product, crafted specifically for the occasion, highlights the power of collaboration among top companies in the industry. Each participating company will exhibit XPO NRG, showcasing their collective expertise and commitment to developing cutting-edge products aimed at boosting energy and cognitive function.
XPO NRG is not for sale but will be available at the following participating booths:
- Cognizin® by Kyowa Hakko (Booth #3765)
- enfinity® Paraxanthine from TSI Group (Booth #5831)
- goBHB™ Ketones from Ketone Labs (Booth #6733)
- MitoPrime® L-Ergothioneine by NNB Nutrition (Booth #7311)
- Zembrin® from PLT Health Solutions (Booth #4655)
- Flavoring by Sensapure Flavors (Booth #5923)
- Branding and Label Design by NutraMedia (Booth #7465)
- Project Leadership and Marketing by PricePlow (www.priceplow.com)
- R&D by Savage Nutra (www.savagenutra.com)
- Manufacturing by MacroCap Labs (www.macrocaplabs.com)
With an exhilarating lemonade flavor from Sensapure Flavors, XPO NRG is more than just an energy drink — it’s a glimpse of what’s possible when the best of the industry joins forces. The drink’s performance-driven formula combines cutting-edge ingredients like goBHB™, enfinity® paraxanthine, Cognizin® citicoline, Zembrin® Sceletium tortuosum, and MitoPrime® L-ergothioneine to provide clean energy, focus, and neuroprotection — perfect for powering through a busy day at the expo or an exciting night in Vegas.
“Competition happens at the bottom, collaboration happens at the top,” stated Ben Kane, PricePlow President and XPO NRG Project Coordinator. “This project would not be possible without the manufacturing capabilities of MacroCap Labs,” he added.
Austin Holt , Senior Director of Sales at natural products custom product manufacturer MacroCap Labs stated: “MacroCap Labs is excited to contribute to this innovative project, highlighting our dedication to collaboration with our esteemed partners. Thanks to our new facility and enhanced capabilities, we’re eager to bring this visionary concept to life and set new industry standards.”
Kane continued: “Under the guidance and marketing direction of PricePlow along with the engineering and R&D from Savage Nutra, XPO NRG exemplifies what’s possible when industry leaders work together. The manufacturing and canning were expertly handled by MacroCap Labs, while the sleek, textured label designed by NutraMedia and printed by McDowell Label of Resource Label Group adds a finishing touch that embodies the combined talent and innovation of all involved.”
PricePlow and the contributing ingredient suppliers invite attendees to visit the participating booths at SupplySide West 2024 to experience XPO NRG, and witness the next generation of industry partnerships, where they will learn what can be accomplished when competition is set aside, and collaboration takes the lead.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
