Eastside Golf, a lifestyle golf brand known for reshaping the cultural perception of the sport, has partnered with State Farm® to spotlight golf talent at Historically Black Colleges and Universities (HBCUs). Together, they are launching the inaugural Eastside Golf Collegiate Invitational, an exclusive, invitation-only tournament. This event aims to elevate HBCU golf programs by offering a premier competitive experience, allowing participants to showcase their skills on a world-class golf course. The tournament is designed to parallel the elite standards of the NCAA D1 National Championships, providing invaluable exposure and support to HBCU athletes.
“Our time playing on the Morehouse golf team was an incredibly formative and rewarding experience for us and set the groundwork for where we are today. We know firsthand the challenges facing many collegiate golf programs, especially in the HBCU world, whether that’s lack of funding, access to practice courses, uniforms or transportation,” stated Olajuwon Ajanaku, founder and Creative Director of Eastside Golf. “Our intent with our sponsor State Farm in hosting the Eastside Golf Collegiate Invitational is to create an unparalleled experience and tournament environment with all the bells and whistles at one of the top courses in the nation. We hope to be able to build this event to attract other D1 & DII colleges and universities to compete against HBCUs in the future making this a sought-after event for years to come.”
State Farm has been helping people protect what matters most for more than 100 years. We are committed to building stronger, safer and better-educated communities to create a better today and tomorrow. Through our support of HBCUs, we help people find success, reach their potential, and realize their dreams.
“We believe few things in today’s world capture our attention, ignite our passion, and connect our communities like sports,” stated Kristyn Cook, Chief Agency, Sales & Marketing Officer, State Farm. “We’re excited to help launch the first-ever Eastside Golf Collegiate Invitational, presented by State Farm, to support these HBCU athletes and give fans a venue to see their hard work and talent on display.”
From November 2nd – 4th, four men’s and four women’s teams from HBCU collegiate programs will play 54 holes at the renowned Omni PGA Frisco Resort in Frisco, TX: home of the PGA of America Headquarters. The top team finishers from each division will be rewarded with one-of-a-kind championship Red Jackets, designed exclusively for the Invitational by Eastside Golf and State Farm. Taking inspiration from professional golf’s prestigious green jacket, the Eastside Golf Red Jacket is poised to become the ultimate signifier for collegiate golf talent.
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