Hummel, a Danish major sportswear brand has announced its association with Indian Bollywood actor Kartik Aaryan as the face of the brand on Indian land. While addressing...
The National Basketball Association and the International basketball Federation have joined together to launch a new league in Africa viz. Basketball Africa League...
Lionel Messi has emerged as one of the investors in the Davis Cup Finals in Madrid later this year, according to teammate Gerard Pique whose Investment firm Kosmos has...
Taking a cue from the Indian Premier League format, The Kerala Government is all set to make its popular boat races into a world level event which happens in the month...
Indian Olympic Boxer, Mary Kom has teamed up with major German Sports brand, Puma to be their newest women’s training ambassador in India. Global sports brand PUMA...
Yuwa, a Jharkhand based NGO Which works for women empowerment has won one of the coveted awards the Laureus Sport of Good award, becoming the third entry into the list...
NBA Commissioner Adam Silver enables fans to change the name and number on the new futuristic ‘Smart Jersey’ by using their phone. Adam Silver debuts a new...
In the wake of attracting more sports companies to the Gulf State before 2022 World Cup, Qatar aims to instigate a $20 Billion sports sector. Yousuf Al-Jaida, the CEO of...
In a major sponsorship partnership switch, World Rugby has replaced Coca-Cola as its official soft drink partner with Suntory Holding limited for the upcoming Rugby...
The gym dedicated to children from the age of 18 months to 15 years old opens in Johannesburg. The founder of the gym and Co-owner Glenn Joselowitz, who happens to be a...
Americans will soon be able to experience SynTech Nutrition’s BCAA & Glutamine formula, a part of the Belgium company’s scientifically-based, high-dosage...