Formula one, in a bid to increase fan engagement and increase an overall fan experience has collaborated with CAA-GBG Brand Management Company. The collaboration with...
English major football playing club Manchester United has announced a multi-year partnership with Hawaii-based sunglasses and eye-wear brand Maui Jim. As a part of the...
The Tokyo Organising committee of Summer Olympics and Paralymic games 2020 has announced the Nippon Foundation as a Tokyo 2020 Official Contributor. This programme...
SportPesa became the first online betting operator to enter into a title sponsorship deal with a formula one motor racing team after striking a deal with Racing Point...
Mayank Agarwal a 27 year old young cricketer signed a bat sponsorship deal with the Tyre Manufacturing company CEAT. According to the deal, Mayank will be seeing playing...
UEFA sets up new UEFA Champions League platform on WeChat, building on the recent relaunch of its Weibo account to bring the competition closer to Chinese fans. UEFA has...
The national basketball association (NBA) and German sportswear major Puma have announced a multiyear partnership deal that will make sportswear brand an official...
The Indian Payment gateway, PhonePe has roped in a partnership deal with Dream11. Being a live associate of the Fantasy gaming platform, PhonePe is live and first to...
Taking a huge leap in to its streaming platform on major social media platform, the world’s largest esports company ESL has expanded its streaming partnership deal...
Amazing Muscles, a US based Sports Nutrition brand and Supplement Company has signed a partnership deal with the Generation Iron Network in order to promote its own...
Tommy Hilfiger, an American premium clothing company under the ownership of PVH, has joined the athleisure trend with the launch of an apparel line called as Tommy...