Making their first presence at the India’s top division, the I-League, Real Kashmir Football Club signed a major sponsorship coup with sportswear major Adidas for...
Sony Pictures Networks will continue to broadcast Formula E in India for another two seasons, the two organisations have announced in a statement. Sony took over from...
The revenue generating solution is a next step in the evolution of connected fitness equipment. Life Fitness, the global leader in commercial fitness equipment,...
Showing immense love for his on-field and off field partner, Sachin Tendulkar has called in Vinod Kambli as part of his Tendulkar Middlesex Global Academy. In a bid to...
Cricket South Africa and Sports shoes major New Balance have together launched #WornAsOne, a campaign to cherish the varied get up of the South African team, aims to...
Microsoft Corp. and Anil Kumble’s technology startup, Spektacom Technologies, with support from broadcast partner Star India, came together to announce the...
Promoting the Indian-West Indies T20 and ODI ongoing series, its broadcaster Star Sports has launched a television commercial which is airing on televisions and...
Manchester United and luxury denim brand True Religion have collaborated to launch a range of premium club branded denim wear. A first for the club, the new global...
McLaren has signed a sponsorship deal with the soft drink major Coca-Cola, which will be followed by the appearance of the soft drink brand logo on a Formula 1 car for...
A full-stack quick service restaurant (QSR) brand, Charcoal Eats has become exclusive Hospitality partner of Pro Kabaddi League Pune based team, Puneri Platan in the...
The LA clipper has announced the launch of Clippers CourtVision, a revolutionary new technology to watch clipper games that will take fans to all new viewing experience....