Dhoni’s active wear and lifestyle brand, Seven under the banner of Rhiti Group has been emerged as the first home-grown global brand. This has been possible by their...
MLB ( Major League Baseball) has set up an office in New Delhi. The American baseball league is attempting to generate popularity for the game which is much like...
Vodafone will roll out 5G connections at German Football League matches according to a new agreement sign between the two. The multi-year partnership will start in...
More and more brands are embracing e-sports. Nike is continuing its push into the arena. They recently signed an official partnership with Brazilian e-sports...
Chinese digital media platform, Zhibo will live stream Tour de France, via its official platform through to 2021. The partnership will begin this year with Tour de...
ISL Champion, Bengaluru FC have announced on Monday they are expanding further to Pune, where it will soon be functional in two areas. Sports Excel will be the associate...
Bollywood actor, Salman Khan is known for his intense workout regime at the age of 53 years. The actor is gearing up to up to launch 300 gyms across India by 2020. This...
Reebok is targeting the women and young adult demographic by roping in Bollywood actress, Katrina Kaif. The brand is expecting the actress’s fit image will help the...
Mevofit is expanding their portfolio in India. Recently they launched their latest fitness watch that comes with daily activity tracker, sleep, HR, BP, ECG, sports mode...
Uber Eats struck a shirt sponsorship deal with French football club Olympique de Marseille. The new agreement is expected to give the food delivery app more visibility...