ESNP declared on Wednesday the introduction of EXP, a new esports event series. Apex Legends Publisher, Electronic Arts is paired up with ESPN in this venture. Together,...
Fifa just signed a groundbreaking agreement with French Development Agency to advocate for women’s football and develop school football across Africa. The deal was...
HRX brand introduces its active collection of sports performance innerwear in India. HRX, the brand is currently co-owned by Hrithik Roshan and Myntra. The new range...
Football Association engaged in a multi-year sponsorship deal with BT. BT Group plc is a British multi-national telecommunications holding company headquartered in...
The winner of Indian Super League, Bengaluru FC will open its latest football school in Ahmedabad. The school will function at the Adani Shantigram Football ground. This...
Global sports giant, Puma has signed Gurpreet Singh Sandhu to be the face of Puma Football in India. He will support the company’s performance footwear and equipment...
Before the 2022 world cup, Qatar will host two editions of the Fifa World Cup in 2019 and 2020. The two events will serve as a test before the world tournament in 2022....
ICC is trying to generate more fans by churning out digital content. ICC’s mobile app and website will provide a host of contents to engage the sports enthusiast...
GullyLiveFest , a brand co-owned by cricketer K.L Rahul is consorting with Bharat Army, the global supporter of Indian Cricket Team. The brand also launched limited...
NXT has entered a multi-year partnership with global sports leader Nike. Under the agreement, Nike will support NXT’s elite showcase events and its lacrosse club....
Bundesliga is consorting with IMG to cash in growing global popularity. The global agency has been confirmed as the exclusive global licensing representative of...