Serena Williams recently announced of a venture-capital fund which focuses on early-stage investment in companies led by women and people of color. The firm already...
For 2019 season, CBS will air 40 WNBA games per season. This deal is expected to give the Women’s National Basketball Association more mainstream exposure. CBS enjoys...
Adidas’s latest endeavor tries to cut the shoe-making waste completely. Named as ‘The Loop’, the trainer is ‘made to remade’, according to the company....
The recently ended, International esports competition ‘ESL One’ was sponsored by the luxury car manufacturer, Mercedes-Benz. The Dota 2 action, a real-time strategy...
Last week, esports company Gen.G drew 46 million USD from investors worldwide which included big shots investors like Will Smith, Keisuke Honda and Dennis Wong. The...
US soccer and Major League Soccer announced a multi-year deal with Headspace, an American-English company on 18th April. Headspace is an online healthcare company which...
Boost, the 3rd biggest health food drink of India appointed Rishabh Pant and Shreyas Iyer as their brand ambassador. The health drink brand has always enjoyed a great...
Donald Glover, the creator of ‘This is America’ presented his joint endeavor ‘Donald Glover Presents’ with Adidas. In this new venture, he tinkers with three...
Euro T20 slam will be launched by former Pakistan captain Wasim Akram and Dilip Vengaskar in Dublin on 30 April. The new T20 franchise will feature Scottish team, Irish...
Billabong, an Australian action sports company released their latest ad campaign on Monday. The 2:30 long video titled as ‘#know the feeling’ contains three aspiring...
For 2019-20 season, German sports apparel brand, Puma will provide all the sports equipment and accessories. Both the companies have entered a joint agreement till the...