David, a brand focused on designing tools to enhance muscle growth and reduce fat, has launched its first product today—a revolutionary protein bar. Boasting the highest protein-to-calorie ratio on the market, the bar delivers 28g of protein with only 150 calories. It is sugar-free, gluten-free, and free from artificial sweeteners, offering the protein content of a full meal while maintaining the calorie count of a light snack.
David’s protein system consists of Milk Protein Isolate, Collagen, Whey Protein Concentrate, and Egg White – all coming together for a perfect 1.0 PDCAAS (a score that measures protein quality on a scale of 0.0 to 1.0). The introductory flavors include Blueberry Pie, Chocolate Chip Cookie Dough, Double Fudge Brownie, and Cake Batter. Each bar features a rich and creamy dough base studded with crisps and either white or semi-sweet chocolate chunks. Pricing is $15.00 for a sample pack of each flavor (4 bars) or $39.00 for a 12-pack, an unprecedented value of $0.09 per gram of protein. Shipping is free on orders of two 12-packs or more.
Founded by Peter Rahal, founder of protein snacks brand RXBAR, and Zach Ranen, founder of low-carb dessert brand RAIZE, the David brand is inspired by Michaelangelo’s sculpture of David, an unparalleled feat of excellence. Dr. Peter Attia, author of The New York Times Bestseller Outlive: The Science and Art of Longevity, serves as David’s Chief Science Officer, providing expertise in the development and scientific efficacy of David. David has also attracted key investors, including Stanford neuroscientist and podcast host Andrew Huberman, PhD.
“David is where nutrition meets decadence. Like its namesake, our protein bar is a blend of art and science, and the result is perfection,” states Peter Rahal, CEO and Co-Founder of David. “We understand the positive effects of protein on the body, and we’re delivering it in a way that’s delicious.”
Dr. Peter Attia attachs, “Ensuring sufficient protein intake is essential for preserving muscle mass and supporting metabolic health, particularly as we get older. Unfortunately, many individuals fall short of their daily protein requirements. I’m excited to introduce this high-quality solution with David that supports optimal protein intake while keeping calories low and eliminating sugar.”
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
