The athletic-wear brand of Gap, Athleta has made a new strategy to attract more consumers than ever before. On Wednesday, the apparel retailer announced that the company...
It was exactly 16 years ago that Rafael Nadal stood on the centre court in Segovia, Spain, and lifted the trophy in front of the home crowd. The victory, his second on...
Sports shoe brand, ASICS has announced yesterday that Sakshi Malik will be their brand athlete. Sakshi Malik is represented by JSW Sports. She won silver at the United...
Sri Lanka Sports Minister, Harin Fernando and ICC chairman, Shashank Manohar are scheduled to meet today in New Delhi. They will discuss the proposed revamp cricket’s...
Canadian rapper, Drake is trying his hands in sports media business with some assistance from LeBron James, the NBA legend. James a household name in American Basketball...
Indian Test opener, Prithvi Shaw gets suspended for ingesting prohibited substance which is commonly found in cough syrups. In a press statement, BCCI conveyed this...
The Board of Control for Cricket India (BCCI) has invited bids for The Title Sponsor Rights for international and domestic matches organized by it. The future of the bid...
Rumours had been rife that Major League Baseball(MLB) was close to be launching an eSports league in 2019. Most of the speculation assumed that it was planned to be...
Pistol shooter, Heena Sindhu commented on Monday that shooting may vanish if it is excluded from global event. Her comment is significant on the occasion of Indian...
ESPN has signed former college football All-American and NFL All-Pro punter Pat McAfee to a multi-year agreement as a football analyst. The vibrant personality will be a...
PUMA today announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of PUMA first Manchester...