Lenovo presented their latest wearable called EGO last week. The Chinese tech giant is aiming to expand in digital fitness tools market. Xiaomi and Honor are currently...
Bollywood actor Suniel Shetty has reportedly made an investment in SQUATS, a fitness startup. The Pune-based company is his second endeavor of this kind. Earlier he made...
KiteTalks is hosting three-day sports business conference in Delhi from 14th May. Global industry experts like Ted Shaker and Joy Bhattacharya are among the 20 speakers...
According to a newly signed agreement, Sony Pictures Network India Private Limited will exclusively telecast Hyundai World Archery Championship 2019. The eight...
Pirelli, a major international tire brand has teamed up with Puma for designing shoes that are as strong as a racing car. Pirelly have introduced the new...
Red Sneakers for Oakley announced the second annual International Red Sneakers Day on May 20, 2019. The nonprofit organization invites the world to participate and asks...
In an unprecedented partnership deal, the Inspire Institute of Sport (IIS) has signed a letter of Intent (LOI) with the faculty of Health and Sport Sciences University...
Naomi Osaka, World’s no. 1 Tennis Player from Japan has signed a brand endorsement contract with Global financial services company MasterCard INC. Being associated...
Having just few to start ICC World Cup, all the participating team nations have reached to their final preparation for the major event of cricketing industry. Amid such...
The International Regulatory body of world football, FIFA will offer a Six-month executive sports management programme in association with the International Centre for...
As the temperature is rising, many people have skipped going to gym which they have stated a few months before during winters. There might be varied reasons for this...