In the wake of attracting more sports companies to the Gulf State before 2022 World Cup, Qatar aims to instigate a $20 Billion sports sector. Yousuf Al-Jaida, the CEO of...
In a major sponsorship partnership switch, World Rugby has replaced Coca-Cola as its official soft drink partner with Suntory Holding limited for the upcoming Rugby...
The gym dedicated to children from the age of 18 months to 15 years old opens in Johannesburg. The founder of the gym and Co-owner Glenn Joselowitz, who happens to be a...
Americans will soon be able to experience SynTech Nutrition’s BCAA & Glutamine formula, a part of the Belgium company’s scientifically-based, high-dosage...
Nutricia International Pvt Ltd (Danone India), with its objective to bring health through food to as many people as possible, has launched Protinex Lite, a part of the...
Formula one, in a bid to increase fan engagement and increase an overall fan experience has collaborated with CAA-GBG Brand Management Company. The collaboration with...
English major football playing club Manchester United has announced a multi-year partnership with Hawaii-based sunglasses and eye-wear brand Maui Jim. As a part of the...
The Tokyo Organising committee of Summer Olympics and Paralymic games 2020 has announced the Nippon Foundation as a Tokyo 2020 Official Contributor. This programme...
SportPesa became the first online betting operator to enter into a title sponsorship deal with a formula one motor racing team after striking a deal with Racing Point...
Mayank Agarwal a 27 year old young cricketer signed a bat sponsorship deal with the Tyre Manufacturing company CEAT. According to the deal, Mayank will be seeing playing...
UEFA sets up new UEFA Champions League platform on WeChat, building on the recent relaunch of its Weibo account to bring the competition closer to Chinese fans. UEFA has...