Taking a huge leap in to its streaming platform on major social media platform, the world’s largest esports company ESL has expanded its streaming partnership deal...
Amazing Muscles, a US based Sports Nutrition brand and Supplement Company has signed a partnership deal with the Generation Iron Network in order to promote its own...
Tommy Hilfiger, an American premium clothing company under the ownership of PVH, has joined the athleisure trend with the launch of an apparel line called as Tommy...
Li Ning, a Chinese Sportswear brand debuted its fall/winter 2019 new collection at the ongoing New York Fashion Week. The newly introduced collection of the sportswear...
Reebok’s PureMove Bra disrupts the sportswear industry in debut season with its reactive technology. In August 2018, Reebok released the PureMove Bra: a...
The sport of shooting is all set to get unprecedented television coverage following a major broadcasting deal with a permanent broadcaster partner in India. With the...
In a lucrative sponsorship deal, Formula 1 Teams Williams and McLaren have sealed up two discrete grand sponsorship deals for the upcoming season. At one end where...
A breakthrough tournament denting the poker market segment with a shining payday offer of 50,00,000 INR PokerBaazi, a leading and trusted real-money online Poker...
Kettlebells are portable gym equipment which enables a lot many people to work on their core body strength and getting a perfect body posture. Kettlebells which can be...
After a deliberate hour-long meeting between Sports Ministry and SAI officials at the Shashtri Bhawan, the name of the Indian apex body of sports got renamed from SAI...
How about replacing an age-old goose bird’s feather designed shuttle cock for the game of badminton with a more durable and cost-effective synthetic shuttlecock option...