ADvantage, a Sports Tech Fund owned by Dassler Family has picked up a fan engagement app Rooter under its accelerator programme, in the wake of leAD SPorts co-onwed ...
Michael Jordan, the iconic player f NBA has recently invested in an eSports company Axiomatic, the parent company of League of Legends’ Team Liquid. With the...
The UFC President, Dana White has dropped a clue over his planning of starting his own Boxing Company. In an interview with ESPN’s Brett Okamoto, White indicated...
A British energy dink start up brand Rich Energy has inked a multi-year deal with the Haas F1 team becoming its title sponsor starting next season. The deal is followed...
The Odisha Government which has always been generous and supportive for Hockey has this time came on board to promote The Indian Arrows, in a multi-pronged sponsorship...
On Tuesday Sri Lanka Cricket (SLC) launched a Merchandise arm which will sell Sri Lankan cricket Souvenir including cricket accessories, apparels and other allied...
In partnership with the OSCAR Foundation, Everton and the Premier League will be launched Mumbai’s first ever football project for Children with Disabilities in...
The governing body of West Bengal football, The Indian Football Association (IFA) has signed a multi-year partnership deal with Sportradar Integrity Services in order to...
Kia Motors, the World’s largest Automaker announced its Australian Open BallKids program in India. With the entries open for the programme, Kia Motors India has...
Bringing in innovation in the training session of a mixed martial art, the international MMA global biggie UFC has signed a Multi-Year licensing deal with the Taiwan...
In a bid to promote State Tourism keeping abreast with the forthcoming Hockey Men’s World Cup, Odisha tourism has launched a special tour package viz....