Spanish league club, Valencia announces online Bookmaker Bwin as their shirt sponsor for the second half of their centenary year. The laliga club has agreed a three-year...
American women footballers are not only dominating the chart, they are also creating new record off-the field amidst ongoing Fifa World cup in France. The CEO of Nike,...
Nike, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), today announced that Team India will debut its first ever Away Kit in Birmingham...
HRX brand introduces its active collection of sports performance innerwear in India. HRX, the brand is currently co-owned by Hrithik Roshan and Myntra. The new range...
As the temperature is rising, many people have skipped going to gym which they have stated a few months before during winters. There might be varied reasons for this...
Polish Sportswear Company, 4F is all set to test the water in Indian market. Initially, they will try to gauge the market through online selling. Business Standard...
Beating the forecast, Adidas recorded a double digit growth on Friday. In China, emboldened by the star power of Lionel Messi and Kanye West, the sales have been...
German sports retailer, Puma has announced Sara Ali Khan as their brand ambassador. The deal will be validated for two years. The managing director of Puma India,...
Somali-American supermodel, Halima Aden has made history by wearing hijab and burkini in the Sports Illustrated Swimsuit issue. This Muslim supermodel traversed a long...
Adidas brings out new jerseys for the debutante lacrosse league on Monday. The new look was the part of the multiyear partnership that’s signed earlier this month....
American female singer and actress Beyoncé is signing a partnership deal with sports brand adidas. With the announcement of the partnership deal, the rock star female...