OKX, a leading Web3 technology company, recently conducted a global guerrilla marketing campaign to promote its enhanced multi-year partnership with Manchester City Football Club. As part of the campaign, images of Manchester City players Erling Haaland, Jack Grealish, Ruben Dias, Deyna Castellanos, Alex Greenwood, and Yui Hasegawa were projected onto buildings in Istanbul and Rio de Janeiro on the night of June 30.
To make the experience accessible to fans worldwide, OKX utilized augmented reality technology and created a unique filter that showcased the players in a futuristic stadium. Through this immersive experience, fans could see the players wearing the 2023/24 Manchester City home kit with the OKX sleeve branding for the first time.
This campaign aimed to celebrate OKX’s new role as the Official Sleeve Partner of both the Manchester City men’s and women’s teams. By leveraging advanced technology and creative marketing tactics, OKX sought to engage fans globally and generate excitement around the partnership.
Haider Rafique, CMO at OKX, said: “A partnership like this deserves to be shared with the world, which is why we lit up Rio and Istanbul. As our partnership with Manchester City scales to even greater heights, we remain laser focused on engaging fans and creating remarkable new experiences for them using Web3 technology. OKX has more exciting opportunities, in the coming weeks, for fans of Manchester City to share their love for their club.”
On June 30, OKX was announced as the Official Sleeve Partner for Manchester City’s men’s and women’s first teams in a new multi-year agreement. This expanded partnership entails featuring the OKX brand on the left sleeve of the playing kits for both teams, as well as on the left sleeve of the first team training kits. Additionally, OKX will appear across various digital and physical club assets.
The collaboration between OKX and Manchester City initially began in March 2022. It then expanded in July 2022, when OKX became the Club’s Official Training Kit Partner for the 2022/23 season. Throughout the partnership, OKX has utilized innovative Web3 experiences like the OKX Collective to introduce the brand to millions of football fans worldwide. The OKX Collective offers fans the opportunity to engage with Manchester City players and OKX Ambassadors, including notable figures such as Jack Grealish and Alex Greenwood, providing unique up-close-and-personal experiences.
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