The Paris 2024 Connected Marathon Pour Tous concluded with remarkable success, establishing itself as a pioneering virtual event that brought together people from around the globe. This innovative marathon allowed participants to run, row, or cycle at their own pace, no matter where they were, fostering a global celebration of fitness, community, and unity. With its inclusive format, the event broke new ground by allowing participants of all levels to connect through shared physical activity, reinforcing the spirit of the Olympic Games and promoting health and wellness worldwide.
Many of the participants used the Kinomap app to make their participation in this incredible event possible, from anywhere in the world. Kinomap was an Official Licensee of the International Olympic Committee (IOC), organizing Paris 2024 connected sports challenges globally.
The event saw an incredible 473,156 finishers who completed at least 30 minutes of activity during the event window, marking an impressive 250 percent increase over the previous record for the longest connected race. Participants represented an astounding 186 countries, reflecting the event’s appeal and inclusivity.
Of the total participants, 70 percent engaged in outdoor activities using Strava and the Connected Marathon Pour Tous app, while 30 percent chose indoor participation through Fitness Park gyms and Kinomap. Fitness Park reported 137,439 participants, who were mainly on Kinomap (the app was embedded on any Technogym console, just giving access to it in one click), underscoring the strong partnership between the event and fitness facilities.
“The Paris 2024 Marathon Pour Tous embodied the Olympic spirit of inclusivity, bringing people together from around the world to celebrate sport,” stated Philippe Moity, CEO of Kinomap. “It was a phenomenal success and we at Kinomap could not be prouder of our involvement.”
Florent Lemaire, a virtual participant, shared his experience: “Thanks to the Kinomap application installed on the brand’s connected devices, it was possible to run in front of immersive videos of the course. I choose from among the four courses on offer: two that last thirty minutes—the first evokes sporting anecdotes linked to the Olympic and Paralympic sites, while the second takes you past the capital’s iconic monuments; the third allows you to run the last fifteen kilometers of the marathon; and the last is the full marathon.”
Lemaire emphasized that the Connected Marathon Pour Tous provided access to the historic event virtually for those who could not gain an entry bib to the in-person Marathon Pour Tous, which was sought by hundreds of thousands.
“However, the organizers had come up with a solution to satisfy the many people who had been disappointed,” he wrote. “If the experience is repeated in 2028, I’m already ready to hit the streets of Los Angeles and the Venice Beach boardwalk, in front of my screen!”
The Paris 2024 Connected Marathon Pour Tous has set a new standard in virtual sporting events by combining individual achievement with a collective spirit, making fitness accessible to all and showcasing the power of technology in bringing people together.
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