RM Sports Pvt. Ltd., headed by Founder-Managing Director Rajeev Mishra, is all set to redefine the sports good space in the Indian market with 26 retail outlets planned across India.
‘Fitness’ is the most rated word for the Millenials and it has engrossed the aged sections in this 21st century as well. People are getting severely concerned about health and this ‘ Health Revolution’ has shifted the intent and innovation of bugger players in the industry. RM sports is one such entity that is making a presence in the heats of fitness enthusiasts propping up in the drive.
The latest inclination of huge chunk of population towards fitness has intrigued RM Sports to jump in and cash in this new shift and earn the place they desire.
RM Sports seems to have created a golden opportunity for it with these retail outlets, which would not only increase their customer footfall but will also help the company mark its pan-India presence.
Mishra, along with CEO Shraddha Tiwari, had spent days looking at an uncertain future, owing to what was happening everywhere for the past year. However, both of them were eventually inspired by innovation and improvement happening in the world of global sports. As a result, RM Sports decided to learn from the best in the business and change their business strategy. In the sporting with innovation and improvement of its sporting goods.
Management of RM Sports has taken some fabulous decisions to zoom into the space with the serious approach to innovate their existing product line. All the existing products and even ordinary merchandise will experience the new wave of transformation and turn it into the product of decent market presence.
In this line of thinking, RM Sports has introduced some high-quality, reasonably priced sporting goods like these –
1. Sportswear made with high quality, technically sound fabric, which absorbs moisture & sweat better while keeping it breathable and weightless. These clothes keep you cool, especially during intense HIIT workouts or a bout of cricket/football/hockey on the ground.
2. Moving on from synthetic plastic material called PVC, which is not harmful just for you but also for the environment, RM Sports is going to launch cricket gear made with PU or Plastazote. It is a type of foam that is flexible and tough at the same time. Gear made out of Plastazote offers superior performance at a lighter weight.
3. RM Sports is also coming out with its own retail outlets, a kind of offline shop where sports enthusiasts can come and browse personally before placing their orders. For starters, the company is going to open these outlets in metro cities like Mumbai and NCR while preparations are afoot for expanding their offline presence to other major cities in due time.
With its retail target approach and 26 outlets in the pipeline RM Sports is going to make it presence in most celebrated way a brand can.
Such innovation, uniqueness and research is often not commonly seen being put into manufacturing sports goods. Therefore, this attempt by RM Sports to innovate itself is nothing less than inspirational.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
