The significance of heat safety and hydration must be known at all times, whether the teen athlete is in training mode or in a competition. Particularly, this is true in...
India ace sprinter Hima Das was on Thursday named as the brand ambassador of Gatorade India. The 19-year-old from Assam, nicknamed the Dhing Express, thus joins ace...
As the most active sports time of the year approaches, Gatorade is looking to solidify its market share. Jeff Kearney, Gatorade’s global head of sports marketing,...
Coca-Cola introduces their new sports drink, Powerade on Wednesday. Powerade is Coca-Cola’s answer to rival PepsiCo’s Gatorade. With Powerade, Coca-Cola is tapping...
Top five sports energy drinks available in India Sports energy drinks are in vogue these days. These energy drinks have not restricted to just athletes, cross-fitter and...
Serena Williams recently announced of a venture-capital fund which focuses on early-stage investment in companies led by women and people of color. The firm already...
The World’s one of the largest selling energy drinks PepsiCo’s Gatorade has been appointed as the official sponsor in a two year partnership with the Italian...
Ironman has announced today of signing up Amazon as the Official Sports Nutrition Retailer of the 2018 IRONMAN World Championship. IRONMAN, a Wanda Sports Holdings...
PepsiCo, Inc. and SodaStream International Ltd. announced that they have entered into an agreement under which PepsiCo has agreed to acquire all outstanding shares of...
In the world of soft drinks, there would hardly any moment when soft drink companies have not tried something extra to outsmart its rival. In a move to increase the fizz...