International Olympic Committee or IOC announced a unique partnership with global beverage giant, Coca-Cola and Chinese dairy producer, Mengniu. The multi-year...
Manchester United is set to seal a deal for Spanish winger Mateo Mejia after the Red Devils agreed to a fee of 600,000 euros with his club Real Zaragoza. The 16...
United World Wrestling (UWW) and India Sports Business Company, Sporty Solutionz engaged in a multi-year agreement to promote the sports in the Indian subcontinent on...
Coca-Cola introduces their new sports drink, Powerade on Wednesday. Powerade is Coca-Cola’s answer to rival PepsiCo’s Gatorade. With Powerade, Coca-Cola is tapping...
Nissin announced that the company struck multi-year sponsorship deal with Japanese Basketball player, Rui Hachimura. He is the first Japanese player ever to be selected...
HCL Technologies just signed a deal with Cricket Australia, the administrative body of Australian Cricket. Financial details of the deal are yet to be public. Under the...
A small media company called Maven will now run the editorial business at Sports Illustrated for the next ten years. This marks the ending of former owner, Meredith’s...
Huawei has been the major sponsor of Canberra Raiders. On Thursday, the communication company declared they are continuing with their involvement with National Rugby...
Howzat, India’s acclaimed fantasy sports platform introduces its latest venture, a new fantasy cricket league. This cricket league comes with many exciting bonuses and...
Asian Betting company BR88 becomes the first ever sleeve sponsor of Aston Villa. The logo of the company will be featured on the jersey sleeves and adult replica shirts....
The UK Government on Tuesday brought together business leaders from high profile sporting companies from UK and India to showcase international trade opportunities in...