I-league champion Chennai City FC announced a strategic partnership with German Sports goods supplier uhlsport to develop grassroots football in Tamil Nadu and across...
PUMA today announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of PUMA first Manchester...
Haryana Sports Minister Anil Vij Tuesday announced setting up a world-class sports university at Rai in Sonipat district of the state. “The Sports University of...
DAZN, a video streaming platform will pair up with Nike to make content related to Women’s World Cup. The curated content will be streamed for its German operation....
NXT has entered a multi-year partnership with global sports leader Nike. Under the agreement, Nike will support NXT’s elite showcase events and its lacrosse club....
The intellectual property of Sports Illustrated is changing hand today for 110 million dollar. The ownership of the brand is going from Meredith Corp to Authentic Brands...
Women’s Tennis Association has launched a global marketing campaign called ‘It Takes’. The agenda of the campaign is to showcase Iconic WTA tournaments and...