Virtuagym and Matrix Fitness, two of the leading providers of health and fitness technology, have launched a connected strength integration between Matrix Fitness’s...
Orangetheory® Fitness announces the launch of The Science Behind It, the brand’s latest creative advertising campaign directed by Grammy Award®-winner Dave Meyers....
Adidas and Les Mills announce a new partnership that brings the two sports powerhouses together to shape the future of training through a fusion of innovation and...
San Diego, California, USA; FISA, the only trade organization exclusively representing fitness industry suppliers, has appointed Sal Pellegrino as its new Executive...
Eleiko, the market leader in strength and conditioning equipment, is launching the first sensor-ready powerlifting bar — the Eleiko IPF Powerlifting Training Bar — a...
F45 Training Holdings Inc. (NYSE: FXLV) (“F45 Training” or “the Company”) today announced its first-ever brand campaign titled “No One Trains Alone,”...
It can be very difficult for most people to train in the gym on the regular basis, and different excuses always stop them from reaching their workout goals, such as busy...
Alpha Fit Club, New Jersey’s Premier Strength and Conditioning Circuit Training Fitness Experience announces its rapid expansion and franchise opportunities...
Eleiko’s Prestera Rack system was thoughtfully designed to better support athletes in their training. The Prestera Cable Attachment advances this vision further,...