Liverpool FC is about to a sign a huge deal with Nike. The deal will probably be the biggest in the history of Premier league history. The current sponsor of Liverpool...
According to a new figure by consulting firm Deloitte, the big five European football leagues have accumulated a whopping 15.6 billion Euros. This was possible by an...
NBA (National Basketball Association) is dominating the charts in China right now. A recent study conducted by Ampere Analysis hints at that. Sports Pro reports that the...
The governing body of international football is reported to be discussing VAR sponsorship opportunities with companies. The potential sponsorship deals can bring up to...
As the world’s number one sports drink, Gatorade knows that the best athletes are the ones who put in the time, training and sweat to make their opponents sweat....
UEFA sets up new UEFA Champions League platform on WeChat, building on the recent relaunch of its Weibo account to bring the competition closer to Chinese fans. UEFA has...
The World’s one of the largest selling energy drinks PepsiCo’s Gatorade has been appointed as the official sponsor in a two year partnership with the Italian...
Chelsea legend Didier Drogba is heading to India following eminent efforts put by the London club official sponsor Yokohama. The Japanese major rubber tire company will...
HEINEKEN and Formula E have reached an agreement for Heineken® to become an official partner of the ABB FIA Formula E Championship. The five year partnership will begin...
Juventus generate €53.5m from Cristiano Ronaldo shirts sales. Italian prominent Football Club Juventus has made €53.5m by selling Christiano Shirt in collaboration...
Expedia Group is kicking off an agreement with UEFA to become the Official Travel Partner of the UEFA Champions League. The three-season agreement also includes the UEFA...