Caribe Juice, the maker of WTRMLN WTR®, the leading cold-pressed watermelon juice brand in the U.S., has launched WTRMLN® ADE, a pioneering ultra-hydrating lemonade. This clean, cold-pressed beverage combines the hydration benefits of real watermelon with the refreshing taste of lemonade. Each 12oz bottle delivers over 600mg of electrolytes, comparable to traditional sports drinks, due to its high natural electrolyte content. It also provides 100% of the daily value of Vitamin C, contains no added sugar, and has half the calories and sugar of conventional lemonades. WTRMLN® ADE is available in three flavors: Lemonade, Strawberry Lemonade, and Limeade.
With the launch of the new line, WTRMLN®, the pioneer of delicious plant-based hydration, is doubling down on its unique positioning as the authority on watermelon and all its hydrating benefits.
“Everyone loves the taste of watermelon, but many consumers do not realize that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse,” stated Luis Solis, CEO of Caribe Juice. “Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into WTRMLN® momentum with new innovation.”
WTRMLN® ADE is a full flavor sport lemonade that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water without all the junk ingredients found in most sports drinks. Like all WTRMLN® products, the base is cold pressed watermelon juice, which delivers one of the cleanest sources of hydration on the planet. Combined with lemon and other real juices, the result is a super-hydrating delicious lemonade that delivers the key functional benefits found in watermelon, such as clean electrolytes, vitamins and antioxidants.
“For years, consumers have been sharing with us their liquid love of WTRMLN WTR® both for its remarkably delicious and real taste, but also for its superior hydration benefits- consuming WTRMLN WTR® after a hard workout, as a wellness tonic during illness, or even as a morning fixer after an indulgent night.” stated Caroline Kibler, Chief Marketing Officer. “WTRMLN® ADE brings the hydration superpower of watermelon to a category that consumers love but have been walking away from due to the lack of healthful options. As we looked for a category ripe for disruption, lemonade made sense not only as a popular sports drink flavor profile, but also because peak lemonade season is in summer when consumers need all day replenishment the most.”
WTRMLN® ADE will be available in retailers such as Target, Stop & Shop, and Whole Foods (starting September) as well as regional accounts throughout the Northeast and West Coast. To celebrate the launch this summer, WTRMLN® will be inviting fans to UPGRADE THEIR LEMONADE with various paid trial and awareness tactics as well as social media giveaways. For more information on WTRMLN® ADE or to find a store, visit www.drinkwtrmln.com and follow @drinkwtrmln.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
