Xponential Fitness Inc. is partnering with Fitness International LLC to open Xponential brands’ studios, such as Club Pilates and Pure Barre, at LA Fitness and City Sports Club locations.
This new collaboration will ensure around 500 fitness studios under the brand of Xponential Fitness all over the world in upcoming 5 years.
Xponential’s 10 fitness brands include classes in Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. Its brands include Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, Stride, Rumble and BFT.
Under the agreeement those who owns a studio with LA fitnesss or city sports club are allowed to open a xponential fitness brand studio in these existing locations
All the fitness entusiasts, member of la sports club has to avail the Xponential brand fitness membership by paying extra amount.
The brand expects reduced cost of setting up studios at the peer occupied existing places, quite less than those traditional standalone studios and for the peer existing studios, under this agreement, there awaits a free boost in revenues where there is no fee of franchise to operate the studio of Xponetial Fitness studio.
“We are pleased to enter into an exclusive development agreement with Fitness International to further our mission of making boutique fitness accessible to everyone, increasing our total addressable market, and providing expansion opportunities to our franchisees,” Xponential Fitness Chief Executive Anthony Geisler said in a statement. “This provides a unique opportunity for franchisees to increase their reach and overall revenue generation within their protected territories.”
Establishment of exponential fitness brand studios at locations of fitness international will probably commence from January 2022.
Founded in 2017, Xponential Fitness’ franchisees operate studio locations across 48 U.S. states and Canada. It also has studios in 10 additional countries through master franchise or international expansion agreements.
Fitness International is based in Irvine, California, and operates more than 700 locations across 27 U.S. states and Canada under the brand names LA Fitness, Esporta Fitness and City Sports Club.
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