Zumba is starting the New Year with its empowering “Say It. Believe It.” campaign, featuring the upbeat anthem “Sexy and I Know It” by LMFAO’s Redfoo. The campaign encourages individuals to embrace confidence and self-expression, redefining fitness as a celebration of inner and outer sexiness on their own terms. Through dynamic dance-fitness sessions and an uplifting message, Zumba inspires participants to believe in themselves and own their uniqueness.
“New Year’s resolutions often feel heavy with pressure to change or conform, and that’s just not our vibe,” stated Carolina Morales, Chief Marketing Officer of Zumba. “With ‘Say It. Believe It.’ we wanted to create a campaign that’s all about celebrating confidence and self-expression. Partnering with Redfoo was a no-brainer—his infectious personality, love for fun, and the undeniable confidence of ‘Sexy and I Know It’ make him the perfect fit to remind people to embrace their sexy, just as they are.”
Redfoo, known for his electric energy and unapologetic personality, echoes this sentiment. “To me, the sexiest thing anyone can be is themselves,” stated Redfoo. “That’s why I’m so excited to team up with Zumba for this campaign. Zumba is all about bringing more happiness to the world, and that’s a mission I can get behind. Plus, dancing in a Zumba class is just pure fun—you’re sweating, you’re smiling, and you’re feeling yourself. What’s better than that?”
“Say It. Believe It.” officially launches this January with TV and Digital ads that will run globally, as well as social media activations that will run from January 7 through the end of March. Zumba invites everyone, regardless of fitness level, to step into the New Year feeling empowered and ready to have fun. Because at the end of the day, fitness should be as much about smiling as it is about sweating.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
