Navneet Education Limited has picked up Indian Cricket, Prithvi Shaw as the face of their stationery brand of Youva.
The Navneet’s Brand Youva has been designed keeping in mind the requisites of youth. Always keeping pace with the changing times, Youva has always been specific to the needs of its customers. As a part of the deal, Prithvi Shaw features a line of Exclusive, Limited edition stationery inspired by and with inputs from this rising star.
He will also be the face of the Youva Student Council, a platform which allows the students to associate with the brand as the “Youva Student Ambassador’ and assist in creating its future line of products.
The Managerial co-creation process will prove to be a fruitful experience for the students as it will assist them to develop crucial professional & interpersonal skills all of which Prithvi, as a youth icon, is honing to perfection. Prithvi will also be a part of TVC and digital Campaigns planned by Youva.
The 19 year old Mumbai boy, Prithvi has been the captain of India U-19 cricket team. It was in 2013, he got everyone’s eye ball when he scored 546 run off 330 balls in Harris Shield Match. Since, then he has added a number of records to his name, including the youngest one to score a century in Duleep Trophy, scored a century in his Ranji debut and scored eight first class centuries in seventeen matches.
Coming to be a part of international cricketing career, he made a remarkable kick start to his career, by scoring 237 runs(with an average of 118.5)becoming the youngest Indian cricketer to score a century in his test debut. At present, the player has been selected for the test team going to Australia.
Speaking on being the face of Youva, Prithvi Shaw said, “Since my childhood, I have always used Navneet products. In fact, I still use them and Youva has been my favourite and I absolutely love their range of products. I am honored to be a part of shaping the youth of today through the brand Youva and contribute in their vision of creating a brighter future for the youth.”
Elaborating on this association, Shailendra Gala, Director – Stationery Division, Navneet Education Limited said, “Navneet has always worked towards empowering the youth in achieving their goals. Our brand Youva has always supported their expression of creativity. Prithvi, who is a reflection of the youth of today, is a great fit because he is a talented young athlete who has carved his own place in the field of sports. We see a very good synergy between Prithvi & Youva. We plan to launch a range of products with Prithvi that will help taking the brand ahead.”
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