Rain the Growth Agency has partnered with home fitness equipment leader Horizon Fitness, expanding the company’s direct-to-consumer marketing efforts with a new TV creative and media campaign. Horizon Fitness is a leading provider of cardio fitness solutions sold online and through retail partners including Dick’s Sporting Goods and Johnson Fitness & Wellness stores. With Covid-19, the company is refocusing on DTC sales, expanding to TV for the first time after previously marketing exclusively via paid digital channels.
Rain the Growth Agency brings a legacy of DTC marketing expertise in-home fitness to this media and creative campaign, having previously worked with industry leaders Total Gym, NordicTrack, Perfect Fitness, and Peloton. Horizon Fitness introduces this new campaign with a late January launch, as DTC fitness companies endure an increased demand for equipment.
Mike Olson, Executive Vice President of Sporting Goods and E-commerce at Horizon Fitness explains that “more people than ever are choosing to exercise at home and are looking for equipment that can accommodate multiple family members and all of the devices, streaming classes, and apps they bring to their workout. We’re excited to partner with the innovative team at Rain the Growth Agency to introduce how Horizon is rethinking exercise equipment for a better-connected fitness experience.”
The new creative features footage of the Horizon Fitness Studio Series treadmill line shot by Rain the Growth Agency amidst Covid-19 precautions. Filmed in the Portland-metro area during the September 2020 Oregon wildfires, the team faced challenges filming over an accelerated timeline. “We pivoted, never gave up, executed, and delivered a powerful transactional brand-building creative,” said Sue Collin’s Chief Client Officer at Rain the Growth Agency. The campaign rolls out in the heat of the Q1 peak season for the fitness industry.
About Horizon Fitness
Horizon Fitness is a subsidiary of Johnson Health Tech, a worldwide leader in the exercise equipment industry for more than 40 years. Horizon Fitness designs manufacture and sells a wide assortment of award-winning fitness equipment for residential use, including treadmills, elliptical trainers, exercise bikes, and rowing machines. Horizon Fitness equipment is sold online at HorizonFitness.com, at Dick’s Sporting Goods, and specialty fitness retail stores.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic media buying, and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, we have been scaling businesses such as Peloton, Chewy, Wayfair, Lending Tree, SmileDirectClub, and 23andMe, SimpliSafe, and 1-800 CONTACTS. Headquartered in Portland, Oregon, and co-founded in 1998 by Michelle Cardinal, our agency has grown to over 250 employees in four offices across the U.S.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
