Red Bull, an Austrian Energy drink brand has launched a limited edition hero can featuring cricketer KL Rahul. Coming under a 360-degree marketing campaign, this limited edition of KL Rahul Can will let cricketer fans to know more about him both professionally and personally. A newly launched microsite Klrahul.redbull.com will enable fans of KL Rahul to play an interactive quiz called Red Bull Fastest 50.
The top three winners of this campaign will get a change to interact with the cricket in person. Every week, there will be three winners selected through the campaign who will get KL Rahul Limited edition goodies.
Those visiting the microsite of Kl Rahul will also get to learn cricketer’s different strokes on the pitch as well ass off it. On KL Rahul’s microsite, users can find exclusive content never seen before videos and written content about his fitness, lifestyle and of Course cricket.
After consuming all this content and playing the Red Bull Fastest 50 game answering all questions related to KL Rahul, One can also win a chance to meet the cricketer.
Talking about his association with Red Bull and this hero can campaign, KL Rahul said, “My association with Red Bull has been important for me and my career. As an athlete, you want things around you that push you and try to make you better – people who want the best for you. I have seen athletes in India and across the globe growing and reaching great heights thanks to the partnership with and support from energy drink giant Red Bull. Red Bull India is committed to the growth of cricket in the country giving wings to many young cricketers like me through Red Bull Campus Cricket. I make it a habit of consuming a can of Red Bull while training or before the game. It helps keep me going and focus on the game better. Thankful to Red Bull India for launching a limited-edition hero can celebrating our journey together and help me connect with my fans better. Think you can score the fastest 50? Play the quiz on klrahul.redbull.com for a chance to meet me. All the best!”
The Limited Edition- KL Rahul Hero Can will be available pan India at retail stores for a period of 2 months from 1st week of April till end of May 2019. The price of each SKU is Rs 99 for 250 ml.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
