EPL giant, Manchester City announced today a CFG-wide partnership with YuYuan which will integrate art into soccer. The aim of the partnership is to grow the presence of City Group Football.
Under the multi-year partnership, the art investment will collaborate with CFG on education projects combining soccer with the arts, including integration of art into training program and teacher education. The deal also sees the creation of art education displays at Etihad Stadium, along with match day branding.
The chief executive of City Football Group, Scott Munn spoke at the launch event held at YuYuan art gallery. He said, “China is an extremely important and exciting football market, which we have been focused on for some time. It is a unique and creative partnership where two organizations with a heritage of community values are collaborating to empower the lives of others. With a truly global approach, we are excited to work together to create something new and meaningful.”
Andy Guo, the YuYuan Art Executive added, “YuYuan Art is touched by the spirit of Manchester City. With the form of culture and art education, we will bring the core values of Manchester City to China, and spread the positive energy of football through art.”
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