Bollywood actor Akshay Kumar is the latest celebrity in B-town to consort with a fitness tech startup. The 51 years old actor has joined as a partner and strategic advisor for GOQii, a fitness technology venture that offers a wearable fitness band paired with remote personalized coaching.
Vishal Gondal, the executive officer GOQii confirmed to Economic Times the development. He commented, “We are extremely happy to have Akshay Kumar as part of your GOQii family. He personifies the values that GOQii stands for and is living example of what we advocate- exercise, eat healthy and rest well. GOQii is committed to making the world a healthy and happy place, with Akshay Kumar we will get there soon.”
Akshay remarked on his association with the brand, “I believe in the GOQii preventive health eco-system, and am proud to be associated with such a passionate team. Health is not a short term goal and can be achieved by adopting a healthy lifestyle. I, along with the team of leading GOQii Coaches, will be working to making 130 crores Indians healthy.”
As part of his association, the actor will host a health education initiative called the ‘India Health Quiz’ on GOQii play, an exclusive health and fitness live OTT platform. Akshay will also be conducting live coaching sessions on GOQii Play, the company said in a statement.
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