Uber Eats struck a shirt sponsorship deal with French football club Olympique de Marseille. The new agreement is expected to give the food delivery app more visibility in France.
According to the sources from France, 3 million per year will be exchanged hands under the partnership. Previously, Orange was paying 2 million per year
Jacques-Henri Eryaud, the president and executive board member at Marseille said, “At OM, we rely on our partners to grow and progress together, to experience the common emotions that only football can generate.
“Uber Eats has a lot in common with OM, including its clear digital orientation, a permanent innovation and the desire to communicate with a young audience. We hope this is the beginning of a long and exciting adventure.”
Uber Eats debuted in French market in 2016. They made their first move into European sports sponsorship through a title partnership with Ligue 1, which will see French soccer’s top flight renamed Uber Eats Ligue 1for two years from the 2020-21 campaign.
Stephane Ficaja, Uber Eats general manager for western and southern Europe, added, “Through this partnership, we want to offer new experiences to all fans of football and OM, and be part of their daily lives by signing up for the long term.
“We warmly thank Olympique de Marseilles for choosing us and trusting us to accompany them over the next three years in the internalization and digitsation of the club.”
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