Chelsea have extended their sponsorship deal with Singha through to 2022. This is the longest association in the history of English premier league.
The deal was initiated in 2010. According to the agreement, Singha will retain exclusive pouring rights inside Stamford Bridge, Chelsea’s home stadium, while also engaging the club’s expanding audience across South Asia, including the brand’s native Thailand.
The Boon Rawd brewery band will also continue to host live screening events of Chelsea games throughout the season, as well as running the Chelsea Singh Premier league. The seven-a-side tournament in Thailand attracts more than 100,000 players, with the winners travelling to train and watch the Blues first team.
Chris Townsend, Chelsea commercial director said, “It is fantastic news that we have been able to extend our long-term partnership with Singha. They are a highly valued part of our family and have been a key factor in our continued popularity in South-East Asia.
“We have a hugely passionate and ever-growing fan base in the region, and we are delighted to bring those many supporters closer to the club through our work alongside Singha.”
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