Yesterday, National Women’s Soccer league (NWSL) announced their multi-year sponsorship deal with Budweiser. Significantly, yesterday US women’s steam defeated Netherlands on the final match of FIFA Women’s World Cup.
Budweiser took to the front page of New York Times and publicly announced the sponsorship deal. As part of the deal, the company will also have naming rights to the playoffs, the championship, the MVP trophy, and a ‘Most Valuable Supporter’ award. The deal was done on conjunction with Soccer United Marketing and US Soccer.
Just the last, NSWL landed a broadcasting deal with ESPN for the rest of 2019 season.
These two major deals one after the other was much waited to the women soccer in USA. TV deal and this sponsorship hopefully will give the sport of the women better visibility.
In a statement released by the league, Monica Rutsi, Budweiser’s VP of marketing stated that the company has supported the USWNT for three decades but they felt there was more that the company can do to support the women’s game. By becoming the NWSL’s official beer sponsor, Budweiser wanted to not only support the USWNT once every four years, but also support women’s soccer “every single day”.
Amanda Duffy, the NSWL’s president, also released a statement about the deal. Duffy believes that this support is ‘significant and amplify the visibility and influence of the league, our players and avid supporters.” Duffy also noted that the collaboration with US soccer and Soccer United Marketing (SUM) helped bring about this partnership as the NSWL looks to bring the “passion for World Cup Play” to league games.
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