CycleBar, the world’s largest indoor cycling brand, announced today it has opened its 250th studio and secured more than 500 franchise agreements, vastly increasing its reach amidst a global pandemic. Since being acquired by Xponential Fitness in 2017, CycleBar’s trajectory has been tremendous, further heightened by the boom in the popularity of indoor cycling during the pandemic. In the past year alone, the brand secured more than 100 franchise agreements, and the milestone 250th studio, owned by Beth Russo, opened recently in Parker, CO. To celebrate as the 250th location, the Parker studio will give away ten memberships worth $250 to lucky guests at random during its grand opening week.
“We are thrilled to see the passion and interest for boutique cycling surge across the country, especially after the pandemic,” said Trevor Lucas, President of CycleBar. “We are confident CycleBar will continue to lead in the space and change lives with so many talented and passionate entrepreneurs developing studios and bringing CycleBar’s signature experience to their local communities over the coming years.”
The COVID-19 pandemic resulted in a heightened awareness of indoor cycling and its incredible impact on both physical and mental health. CycleBar, which offers all of these benefits plus an unmatched sense of community in its franchised locations, continues to ride this wave. Along with the Parker studio, the company has opened new franchises in Maynard, MA; Fairview, TX; Houston, TX; Waterford, CT; Grand Rapids, MI; Midlothian, VA; and O’Fallon, MO. With these new studios, CycleBar asserts its dominance in the boutique cycling space, becoming three times larger than its next largest competitor.
Propelling future growth, the recently signed franchise agreements will bring CycleBar to a variety of new markets across the country, including Palm Springs, CA; San Jose, CA; and Monroe, CT among others.
CycleBar, which is backed by boutique fitness industry leader Xponential Fitness, is determined to make space for all fitness journeys, whether someone is a seasoned indoor cycling veteran or has never been on a bike before. The brand is passionate about inclusivity and making everyone feel like they are part of something special. Each seat in the studio is there for a reason, and the CycleBar community is tight-knit and warm. World-class instructors are constantly motivating and enlightening, helping riders find community and achieve their fitness goals in state-of-the-art “CycleTheaters,” accompanied by high-energy “CycleBeats” playlists. CycleBar’s numerous classes – Connect, Performance, Classic, Empower and Xpress – ensure that there is something for everyone to enjoy.
ABOUT CYCLEBAR
Founded in 2004, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. Ranked on Entrepreneur Magazine’s Franchise 500 and Fastest-Growing Franchises in 2021 as well as Inc. Magazine’s Inc. 5000 in 2020, CycleBar is headquartered in Irvine, CA and backed by Xponential Fitness, a curator of leading boutique fitness brands.
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