Professional Squash Association has engaged in an ongoing partnership with video content platform Dailymotion. The aim of the agreement is to amplify the present of PSA on digital platforms.
Enabled by the partnership, Dailymotion will host on-demand content from PSA. The video content platform will also feature extensive highlight and exclusive players and coach interviews.
The partnership with was unveiled at PSA world tour final last week. On Dailymotion, the content from the tournament already got 100,000 views throughout the six-day event.
The digital head of PSA, Chris Harvey commented, “We are excited to partner with Dailymotion to expand our digital content offerings. Our digital following has grown tremendously over the past few years and we have built up a passionate and knowledgeable fan base.”
Jolie Roberts, Dailymotion’s head of US Sports partnerships and content development, added, “As our company expands its global fan communities, we are excited to work with PSA and bring their premium squash content to new audiences through our platform.”
Dailymotion is the second largest video platform in the world, just behind Youtube. More than 300 million users use it every month. They have been expanding their sports portfolio in 2019. It video content platform struck similar deal NBA’s minor competition, NBA G league, signed back in March.
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