FitExpo India, the biggest and the most awaited Sports & Fitness event of Eastern India is set to be held in Kolkata on 6th, 7th& 8th December 2019 at Science City, Kolkata.

Organized by GS Marketing Associates, this mega event is set to be an even bigger & better affair this year. Recently, the professional team at the helm of affairs of The FitExpo India 2019 e.g. Mr Gagan Sachdev, Chief Convener; Mr Abhay Mishra, Principal Advisor; along with Mr Prakash Shah of GS Marketing, the Trade Show Organizers, briefed the press and media people.

“After the success of our first two editions, we are committed to bring to our community another top fitness and wellness event with many of the eminent fitness leaders in the country along with exciting activities, competitions and exhibits,” said Chief Convenor Gagan Sachdev, Director of Bodyline Sports.“Fitexpo India is no longer just an event. It is a vision which is going to materialize through a fitness movement. We want to galvanize the entire landscape of sports and fitness and bring East & NE India to its rightful position on the national fitness scene.”

“I want to invite people of all ages, irrespective of their fitness backgrounds, to come out and experience everything that FitExpo has to offer. My aim is to emphasize on living a healthy lifestyle.” he added.

This 3rd edition of Fit Expo India would be three pulsating days of Gala Festival catering to both B2B and B2C segments and would bring together thousands of fitness enthusiasts apart from a range of stakeholders from the likes of Fitness Trainers to Bodybuilders, Health Clubs to Martial Art Academies; Personal trainers;  Zumba & Salsa exponents; Weight Loss Specialists; Competitive Athletes; Physiotherapists and Sports Medicine experts; Spas & Slimming Centres; Beauty Therapists, Wellness & Lifestyle Products etc.

To boost the sport of Bodybuilding, the ‘Sangram Classic’, a national level Bodybuilding Championship is being held at the FitExpo 2019. This competition is the brainchild of Sangram Chougule (Mr Universe), which is expected to receive an enthusiastic response from more than 300 participants from all over the country.

This Mega 2019 Edition would attract a never-before-seen congregation of over 50,000 Visitors, 50 Competitions, 30 Performances, 100 Exhibitors, 25 Seminars. All this and much more spread across 150,000 sq. ft. Area; and would also provide a grand platform for recognizing & nurturing young sports & fitness talent from the region.

The organisers have revealed that this time one of the major highlights of the show would be the appearance of the American IFBB professional bodybuilder and International Bodybuilding star, Kai Greene who has been the winner of many prestigious International Bodybuilding competitions. Many other national and international start/ fitness gurus are going to make their appearance at this fitness festival and their names would be announced in due course.

This would be a big opportunity for the Sports & Fitness Brands and all other stakeholders as this Expo is the gateway to 13 states of East & North East India. Special emphasis is being given on the B2B segment ensuring Business Owners / Traders from all the sectors of Sports, Fitness & Nutrition are invited to interact and enhance Business relationships.

The pan India B2B entities participating in the Expo would include of Dealers & Distributors, Investors & Entrepreneurs, Academies, Real Estate Developers, Luxury Hotels, Architects, Clubs &Institutions, Trainers & Consultants, thus providing excellent business opportunities, and making it the biggest combined trade platform in East/ North-East India for Fitness, Wellness & Sports industry. The organisers are focusing majorly on ‘providing maximum value for money’ to the exhibitors and sponsors with exclusive B2B timings, business lounge facilities and pre-fixed business appointments.

A 360 degree Marketing Plan covering Print, Outdoors & Social Media is being launched to create mass awareness. A power packed FitExpo India Mobile App has also been developed for live updates, schedules, ticketing, event details with real time notifications and offers that will promoted on all digital platforms viz. Facebook, Instagram, Twitter, YouTube, etc.

The Mobile App is the first of its kind, as it allows exhibitors & sponsors to send their targeted promotional offers to all the visitors who have to compulsorily download the App in order to seek entry.

The Key Highlights of this Event would be:

  • 3-Day Exhibition on Fitness, Wellness & Sports Products, Services & Accessories
  • Live Shows, Demonstrations & Product launches on Fitness, Sports & Wellness
  • Multiple Fitness & Sports Competitions, Awards & Felicitations
  • Innovative Sporting & Fitness Formats like Zumba, Power Yoga, Functional Training, Body Building, Martial Arts, FutSal , Skating, Cycling, Archery and much more
  • Action Arena & Experience Zones
  • Seminars & Workshops
  • Corporate Business Lounge
  • Vitafoods (Healthy Eating)
  • Fitathon (Marathon 5K & 10K)

VitaFoods, a section on nutraceutical foods, brings a new dimension to this year’s edition of FitExpo. To add to the excitement, Fitathon (a run of 5 & 10 kms) is being organized with the theme- “Run for yourself”- this is likely to ensure a much wider participation from the city populace.

Like last time, the organisers would be felicitating athletes, sportspersons & coaches for their contributions to various sports. Another major attraction to the event would be an outdoor sports arena wherein a lot of rural sports like Kho-Kho, Kabaddi, Archery & ‘Tug of War’ would be demonstrated.

Disclaimer:

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

Author

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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