Budweiser, one of the official sponsors of the 2018 FIFA World Cup, has struck a blow by inaugurating a unique football field created with recycled plastic cups in Sochi , in Russia. More than 50,000 goblets picked up in FIFA’s stadiums and Fan Fests after last summer’s championship were used to create new sports facilities, the Budweiser ReCup Arena.
More than 3.2 million Budweiser Red Light goblets were used at the recent FIFA World Cup ™, and many of them were taken away by fans as souvenirs.
In collaboration with the local Organizing Committee of the 2018 FIFA World Cup, Budweiser collected and recycled the discarded Red Light cups and used 50,000 to create an innovative and resistant color coating. wear, destined for a new field of 65 meters by 42, which will certainly see many shots on goal breathtaking in the future.
Local football fans will soon be invited to the very first match in history on the red and white field – “The World Cup REplay” (“cup” means both “cup” and “goblet” in English). The event will be another proof of Budweiser’s commitment to sustainable development, as the brand recently committed to ensuring that every bottle of beer it brews is fueled with renewable electricity by 2025. 100% renewable electricity symbols have been incorporated on Budweiser packaging in markets such as the United States and the United Kingdom, where this has already been done.
Budweiser has been the official sponsor of the FIFA World Cup beer world for more than 30 years, and last year the brand has engaged with 3.2 billion football fans around the world. . Today, the inauguration of the Budweiser ReCup Arena in Sochi, Russia, has been attended by guests such as Marco Materazzi , a FIFA legend, Andrei Markov, Krasnodar region sports minister and Konstantin Tamirov , marketing director of AB InBev Efes.
“The 2018 FIFA World Cup in Russia has been recognized as the best ever FIFA World Cup™ ever. For a month, millions of tourists from all over the world have been brought together by the party atmosphere that emanates from real football. I am very pleased to see that BUD, one of the tournament’s official sponsors, shares the idea of preserving the legacy of the FIFA World Cup and continues to implement it, even after the championship “, said Marco Materazzi , FIFA legend and FIFA World Cup Champion .
“The FIFA World Cup is celebrated by millions of fans, not only in Russia, but around the world. Throughout the championship, Budweiser surprised fans with his marketing activations and conveyed a sense of euphoria. We decided to create a unique installation – Budweiser ReCup Arena – to extend this experience. Hopefully, this field will remind us of the past championship and will probably help someone start a promising career in football, ” said Konstantin Tamirov, AB InBev Efes’ marketing director .
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