It seems the brand recall of former Indian cricket team’s captain MS Dhoni alias ‘Captain Cool’ is not going to end any near future.
After grabbing another IPL winner trophy, MS Dhoni has signed a 3 year brand endorsement deal in a whopping figure of 15 crore with German CYBERCITY company WardWiz.
Before signing up with WardWiz, Dhoni has signed a similar 3 year deal with Pune-based Indigo Paints and recently picked up a minor stake of 25% in a sports tech startup Run Adam again in an undisclosed amount.
“I am very excited to be associated with WardWiz that has always been displayed as the booster and one-stop shop in complete security for personal computers and mobile systems,” Dhoni said after signing the deal. “I am working closely with them on my ideas too.”
“I am very excited to be associated with WardWiz that has always been displayed as the booster and one-stop shop in complete security for personal computers and mobile systems,” Dhoni said after signing the deal. “I am working closely with them on my ideas too.”
WardWiz is a security solutions providing company which provides security products for both PCs and Mobiles ad is now looking to expand in India.
Welcoming him to the WardWiz family, Abhijeet Khot, CEO — India said that Dhoni shares the same missionary zeal and is a true portrayal of the company’s vision for being sprightly and successful.
Our association is the right fit with many common factors and I am sure this alliance will emphasise the factor that the brand is the best choice for our patrons,” Khot said. “We believe we have embarked on a journey and with him on board and we are even more excited about the road that lies ahead.” Sports management company Aarka Sports swung the deal for Dhoni.
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