Myzone has been awarded App of The Year in the 2023 FIT Summit Awards of Excellence.
At a ceremony in Singapore in front of fitness industry leaders from around the world, Myzone won the accolade against strong competition, as part of The FIT Summit World Health, Fitness & Wellness Festival.
“We’re on a continuous journey to make products that get more people moving,” explains Leon Rudge, global head of product at Myzone. “There’s been so much hard work from the entire Myzone team in evolving the app, the in-club software and the accompanying hardware; it’s recognition such as this that cements our belief in leading the way for engaging experiences using innovative technology.
“With a redesigned interface to improve UX/UI in 2022, Myzone movers can take on individual or group Remote workouts with real-time data, and operators benefit from club branded app opportunities and open APIs. There’s so much more to come and thanks to the FIT Summit team and award judges for this prestigious title.”
The App of the Year category featured entrants from any fitness, wellness or lifestyle app (B2C and/or B2B). The award was based on: an app’s positive impact on the consumer and/or industry; strength and depth of content; UX design functionality and responsiveness; new growth in APAC; future growth possibility across APAC; and the potential impact of future iterations.
“Our 2022 App of the Year Award was hotly contested with some of the world’s most successful fitness and wellness platforms in contention,” says Ross Stewart Campbell, founder & CEO, FIT Summit and Active Franchising.
“Myzone triumphed proving they continue to make great strides forward in leading member engagement and experience. From new features, new UX/UI and design, alongside the successful development of MZ-Remote, all contributed to their success.
“Congrats to the Myzone team for a fantastic year of innovation.”
“Thank you to the judging panel which was made up of the top fitness industry execs in the Asia Pacific region,” says Emmett Williams, CEO Myzone APAC. “The recognition of our efforts at Myzone to evolve with the needs of the industry is most appreciated; ever more so because the nominee list was of such a high calibre.
“We face a consumer who is now exercising in a different way to the way they did prior to the pandemic. Our data shows us that, pre-pracademic, Myzone movers worked out 60% of the time in the gym and 40% of the time outside of the gym.
“That ratio has now flipped, and is not showing any signs of regaining its original form. We will continue to evolve our offering to support clubs as they aspire to create competitive advantage with member community, member results and an omni-channel offering that engages members.”
The App of the Year award comes off the back of another recent success with Myzone winning the FIBO Innovation and Trend Award in the category of Health and Prevention for the MZ-Switch.
About FIT Summit
FIT Summit is the business network for health, fitness, wellness industry, with a global reach and a special focus on the Asia-Pacific region. It represents multiple industry pillars: fitness, wellness, corporate wellness, hospitality/spa, health and sports, connecting brand owners and managers to each other, as well as technology companies, equipment providers, distributors, suppliers, insurers, advisors and investors. This allows them to discuss market trends, industry challenges, investment outlooks and new business opportunities.
About Myzone
Myzone is a unique wearable fitness brand that rewards effort rather than ability, motivating its users to feel good about exercise and work harder. Myzone uses inclusive, game-based mechanics and social elements to build communities together on the Myzone app. Myzone creates personalized zones for each user, based on their maximum heart-rate, which means anyone can compete together on a level playing field.
Myzone develops accurate wearable technology, to provide engaging and motivational experiences, which support behaviour change to make exercise habits stick. Myzone is used by two million people and already represented in over 9000 facilities in 84 countries.
The most accurate calorie cruncher on the market – the chest strap boasts a heart rate accuracy of 99.4% ECG and the wrist watch a 95% PPG accuracy and in conjunction with personal body metrics, it ensures calorie-burning calculations are supremely accurate and personal to individuals in your community.
It praises like a PT – Unlike other activity monitors Myzone rewards effort not fitness, motivating everyone to work harder. Myzone recognises everyone is different, so it creates a handicap for every user, based on their maximum heart-rate, which effectively means members can compete with anyone on a level playing field.
It’s a multiplayer game – Myzone is massively addictive, challenging and motivating. Use the app to create competitions with friends or plot your progress on the leader board as Myzone turns effort into points, and then equates them to the World Health Organization’s guidelines for physical activity.
It’s Facebook for physical activity – Myzone has its own social media network. Use it to follow friends, analyse workouts, then ‘like’ or comment on their efforts to stay connected – whether you are competitive or love collecting those likes to keep you moving. Together we are stronger, with the unbeatable connected experience.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
