Bursting onto the scene in 2017, not even a global pandemic could slow the growth of this powerhouse fitness brand.
BFT have proven their robust model in several economies and countries from Australia and NZ, to Singapore, the US and Canada. In late 2020 while the pandemic was still in full swing, they landed a $60 million cash upfront deal with juggernaut Xponential Fitness to expand the brand into the US and Canada which has been a huge success. Now the BFT team have their sights set on the UK and EU markets.
BFT launch their first London-based Studio.
Last month, BFT launched their first London-based studio at Battersea which is soon to be followed by another location in the major city. Despite being the first in the city, the studio launched at 75% membership capacity in their first week.
Mid last year their first UK-based launched in Leicester which has also proven to be a great success.
BFT set their sights on the countries of Iberia.
BFT will continue to expand their global footprint into Iberia, including the countries Spain and Portugal. BFT have hired international expert Liz Andrews who will be leading the charge on that project.
British born Liz started her 20-year career in Switzerland with the European premium health & fitness chain Holmes Place and extended her scope to Portugal, Spain, Germany and Austria. Four years ago she made the switch from premium sector fitness to Sports Tech establishing the Iberian footprint for the European fitness aggregator Urban Sports Club. She’s very excited to join the Body Fit Training team and bring the award-winning Australian brand to Portugal and Spain as she believes with the great team, solid programming and strong sense of community, it is fully aligned with her personal mission to help more people be more active more often.
BFT have been awarded the highest possible rating by an independent review by FRANdata Australia
With news of collapses of other fitness chains, BFT have proven that the collapses have not affected the entire industry with their highest possibly rating by an independent review by FRANdata. BFT scored a 5/5-star rating and a FUND score of 750, which shows any financial lender that the chance of a BFT failing to repay their loans is minimal. A franchise can only achieve this rating by being able to demonstrate a high level of transparency and a very high level of franchise performance.
What does the score mean for the business and for franchisees?
- The results make it a lot easier for a franchisee to get a loan as the chances of them failing to repay is minimal.
- Many banks will now be willing to loan money for the entire business not just equipment.
- Improved interest rates
- Improved loan application processes
FRANdata’s Australian CEO Darryn McAuliffe commented, “the review evidenced a very successful franchise model across all categories measured. As expected, the strong trading performance across the network is delivering solid financial outcomes for individual franchisees. In addition, feedback from the network reflected a high level of franchisee satisfaction, brand pride and positive forward sentiment”.
BFT APAC CEO, Dave Aithcison said “BFT is thrilled with this result as it validates all of our hard work focusing on strong governance and our robust processes. It is also a brilliant reflection of the high-quality franchisees within our network and the trust they have placed into the BFT product to bring a world class fitness experience to their local community”.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
