Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – “Chief Music Officer.” The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment.
Music is a vital component of the Orangetheory Fitness experience, fueling the energy and motivation that helps members get in the zone to achieve their goals, and live more life. In December 2021, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine. The survey revealed 91% of members felt music is important to their workout while 94% reported music motivates them to push themselves further.
Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – “Chief Music Officer.” The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment.
Music is a vital component of the Orangetheory Fitness experience, fueling the energy and motivation that helps members get in the zone to achieve their goals, and live more life. In December 2021, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine. The survey revealed 91% of members felt music is important to their workout while 94% reported music motivates them to push themselves further.
Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – “Chief Music Officer.” The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment.
Music is a vital component of the Orangetheory Fitness experience, fueling the energy and motivation that helps members get in the zone to achieve their goals, and live more life. In December 2021, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine. The survey revealed 91% of members felt music is important to their workout while 94% reported music motivates them to push themselves further.
“We know the critical role music plays in the workout experience, which is why we enlisted Steve Aoki as CMO,” said Dave Long, Co-founder and Chief Executive Officer of Orangetheory Fitness. “Steve’s dedication to health and wellness coupled with his passion for science and technology makes him a natural fit. His values align perfectly with Orangetheory’s science-backed, technology-tracked workout.”
The Orangetheory and Aoki alliance began in early 2022 and will continue throughout the calendar year, including monthly drops of the new “All Out with Aoki” workouts. The series will premiere across Orangetheory Fitness studios worldwide on Saturday, March 26.
For partnership images, please click here. Video footage can be accessed here. For more information on Orangetheory Fitness, visit www.orangetheory.com.
About Orangetheory
Orangetheory® ( orangetheory.com ) makes it simple to get More Life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 24 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,450 studios in all 50 U.S. states and over 25 countries. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list and was listed as #9 on the 2020 Entrepreneur Fastest-Growing Franchise 500 list. Visit www.otffranchise.com for global franchise opportunities.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
