Rockstar Martial Arts, the premier martial arts concept that is revolutionizing the boutique fitness industry through its youth character development programs, is looking to positively impact the lives of more kids nationwide.
The brand, which was founded in 2014, has grown organically and has been widely celebrated by families for its clean, upscale environment and curriculum of leadership lessons. With seven successful locations throughout the Dallas-Fort Worth area, Rockstar Martial Arts is now striking franchise growth while the concept is hot.
“After almost a decade in business cementing our presence in the DFW market, we’re ready to take RockStar to the next level,” said Founder Shiva Boecker, who credits martial arts for being a key component of her own personal development. “Martial arts has changed my life in so many positive ways, and my husband and I started RockStar to bring those same benefits to others. We’ve seen such an overwhelming positive response from the communities we serve, and are confident our business model will have the same results across the country. We’re eager to expand into new markets and bring our proven model to more cities and families.”
Shiva Boecker first became invested in martial arts after her now-husband and business partner James Boecker, introduced her to the practice. With his professional experience in the fitness industry and Shiva’s passion for personal growth, they recognized a need for a concept that not only promoted health and wellness, but also placed a special focus on practical leadership lessons for kids.
Today, RockStar Martial Arts offers a variety of jiu-jitsu, Muay Thai kickboxing and other self-defense classes for kids of all ages. To further youth development, instructors teach self-respect, self-discipline, goal setting and perseverance, all while getting in shape and having fun. The business has been particularly praised by school districts for its anti-bully program, which is designed to provide children with both physical and verbal skills to use when being bullied.
A strong membership model and loyal community following has driven impressive store performance throughout 2022 for all seven existing RockStar Martial Arts. In fact, locations added between 60 to 100 new clients per month.
In addition to further expanding the brand’s presence outward in Texas, RockStar has its sights set on nationwide expansion and is actively seeking aspiring entrepreneurs with a passion for fitness and youth development to open franchise locations across the country. The goal is to double the brand’s footprint by 2024.
“The interest in our concept has skyrocketed in recent years, with existing clients at our locations in the DFW area approaching us to open their own RockStar gyms because of the positive experience they’ve had at our locations,” said James. “That is the beauty of the RockStar model and of martial arts itself— the benefits are evident from both a franchisee and client standpoint. RockStar is a chance to truly invest in yourself, your children and your community, and we couldn’t be more optimistic about this next level of growth we are approaching.”
As RockStar Martial Arts looks to grow, it is seeking franchise partners who are interested in multi-unit investment opportunities and looking for ways to invest in their local communities. Offering a robust corporate support system and existing dedicated clientele, RockStar has signed and sold units in a number of territories, and with prime development markets remaining, franchise candidates have the opportunity to launch their new location in variety of different communities. Qualified candidates are encouraged to apply.
About RockStar Martial Arts
RockStar Martial Arts is a leading martial arts concept with a variety of jiu-jitsu, Muay Thai and self-defense classes for all ages. Founded in 2014 by Shiva Boecker, RockStar Martial Arts facilitates the development of leadership and discipline skills in children through classes taught by dedicated instructors. With seven locations throughout Texas, RockStar Martial Arts is focused on growing its brand into new communities while continuing to better the lives of their clients through martial arts.
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