According to a newly signed agreement, Sony Pictures Network India Private Limited will exclusively telecast Hyundai World Archery Championship 2019. The eight territories which will come under this agreement are- India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and Maldives.
SPN has acquired the right to broadcast both Hyundai Archery World Cup season and the 2019 Hyundai World Archery Championships.
In recent years, Archery has intrigued a lot of interest in India, thanks to favorable media coverage. Rising of budding champions like Deepika Kumari, a five-time medalist of this specific championship has also contributed to this burgeoning popularity. This Ranchi archer is now featured in a Netflix documentary titled Ladies First. Another emerging star in this sport is Arjuna Awardee Avishek Verma who won gold medal in Asian Games 2014. Verma currently stands at eighth position in world ranking.
Chief Revenue Officer, Distribution and Head, Sports Business, Rajesh Kaul from Sony Pictures Network commented, “Our goal has always been to showcase the best of International Sports Events and Sony Pictures is strongly focused in expanding its international sport portfolio as well as growing its sports offering. We are pleased to inform announce that we are the official broadcasters of the 2019 Hyundai Archery World Cup in India where viewers can look forward to seeing the Indian contingent perform and make its mark in the global arena.”
The President of World Archery, Dr. Ugur Erdener, “Ever since Deepika Kumari’s victory at the Commonwealth Games in 2010, Indian Archers have come within a few arrow’s widths of claiming titles at the sports’ biggest events. Archery is a sport of precision, patience and practice, and of rising popularity in the Indian sub-continent, where it is rooted in the region’s culture and history. We expect this new partnership with Sony to leverage the excitement of our international calendar to engage people with archery in the lead-up to the Tokyo 2020 Olympic Games.”
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