India’s leading sports broadcaster Star Sports has unveiled Star Sports 1 Kannada, as the nation’s first dedicated Kannada Sports Channel.
In a move, to offer a complete sports viewing experience to the different local language speaking fans across the Nation, Star Sports has come up with the channel.
It was earlier announced by the Star broadcaster to launch a dedicated Kannada sports channel while launching India’s first Telugu sports channel Star Sports 1 Telugu earlier in 2018.
Cherishing the spirit of the Kannadiga Culture is at the heart of the launch of Star Sports 1 Kannada.
Karnataka as a southern state has shown distinctive viewing habits and immense affinity for the differentiated language content as well as, these phenomena has triggered Star Sports to launch an engaging viewer’s centric platform.
Having its rich line-up of the sports properties, Star Sports 1 Kannada will help Kannadiga sports fans close to their respective sports.
Now with the coming new sporting calendar, Star Sports 1 Kannada includes all major national and international fixtures:
| Sport | Event | Dates |
| Kabaddi | VIVO Pro Kabaddi-Playoffs and finals | January 03 & 05, 2019 |
| National sports | Khelo India Youth Games 2019 | January 2019 |
| Football | AFC Asian Cup UAE 2019 | January-February 2019 |
| Badminton | Premier Badminton League | January 2019 |
| Cricket | India’s Tour of New Zealand | January-February 2019 |
| Cricket | Australia’s Tour of India | February-March 2019 |
| Cricket | VIVO IPL 2019 | TBC |
| Cricket | ICC Cricket World Cup 2019 | May-July 2019 |
| Football | Hero Indian Super League | February 2019 onwards |
| Kabaddi | VIVO Pro Kabaddi 2019 (Season 7) | July 2019 |
A Star India spokesperson said, “Sports is more engaging, enjoyable and thrilling, when it is watched in a language one speaks. Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win. Star Sports 1 Kannada, with its extensive line-up of popular sports content, is a resolute step towards bringing these Kannadiga fans closer to their favourite games and heroes.” A promo campaign was launched to support the launch of Star Sports 1 Kannada. Keeping true to the essence of the Kannadiga culture, the promo focuses on watching our sport in our language, and the determination and never say die attitude of a Kannadiga.
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