Starbucks is selling its Seattle’s Best Coffee brand to Nestlé, with which the company established the Global Coffee Alliance in 2018.
“We continue to deepen our partnership with Nestlé to deliver the best of the Starbucks Experience to our customers in channels outside of our retail stores,” Michael Conway, group president of Starbucks international and channel development, said in a company press release. “We’re confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to elevate the premium coffee experience for consumers through the Starbucks brand.”
Since forming the Global Coffee Alliance in 2018, Nestle and Starbucks have introduced coffee products to new markets at a fast pace, including whole bean coffee, roast and ground coffee as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance.
“Our partnership with Starbucks has confirmed Nestlé’s leading position in the dynamic and growing global coffee market,” David Rennie, head of Nestlé Coffee Brands, said in the release. “With the well-known Seattle’s Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee.”
The transaction will close by the end of 2022, but both companies have agreed to keep the terms of this transaction confidential.
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